SWL Week in Review

The Whole Point is You Can't Measure the ROI on AI

June 5, 2026

MORE OR LESS POD

The SpaceX IPO cultural moment — Storing value in ‘stories’ vs. the broad-based ‘financial’ story, the real capabilities of agents, why startups should be making movie trailers not pitch decks - lack of ROI is the defensibility… "The narrative gap in AI is crazy.”, “Is Taylor Swift jumping the shark?"

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Best,
Sam

P.S. Alex Karp can dead hang for 5:30 —… really? I want to see it because that is wildly impressive if actually not a psyop … although someone has pointed out to me that apparently he only weighs 90 pounds (which makes it slightly more plausible)

P.P.S. Dan Sullivan vs. Dan Sullivan — also awesomely entertaining… between this, karp, founders fund, etc. I think we are finally entering a post trump media era of power. Between stuff like this and Spencer Pratt MAGA better up their marketing strategy because they are for the first time looking a bit outclassed / loosing the iron grip on best social media strategy.

P.P.P.S Here is a crazy one — the guy who created Heated Rivalry was a director on Shorsey and Letterkenny (in order the two best TV shows ever mades, and the greatest expression of modern male psyche)

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