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Sam Lessin on Social Media & Platforms

Sam Lessin's analysis of social media platforms, network effects, content moderation, and the evolution of social networks.

Essays

SWL Week in Review - WWE of Silicon Valley

More or Less — ‘Executive Chairman’ We riff on apple, Musk vs. Altman WWE ‘power fight’ (not a money fight)… UBI isn’t gonna solve much, cursor — Jensen’s ‘I didn’t wake up a loser’ stressy moment… my colonoscopy nurse hates AI, and more. HOT TAKES Narrative WWE Warfare When Story Matters More T...


SWL Week in Review - Build Your Own Apps

More or Less — Who Can Afford to Pay Taxes?! We talk all birds, and a bunch about how the decision to sell / hold these big IPOs with huge markups has more to do with relative valuation than price because of taxes! Also I spent most of the episode locked out of my SF office (I don’t have a key) — a...


SWL Week in Review - AI Is Not a Labor Crisis. It Is a Meaning Crisis.

AI Is Not a Labor Crisis. It Is a Meaning Crisis. "Civilizations are not mainly threatened by discomfort; they are threatened by superfluity" People are worried about all sorts of things when it comes to AI… killer robots / AGI deciding to dispose of humanity (on purpose or by accident), a modern ...


SWL Week in Review - Bot or Not

More or Less : Ladies Edition Dave and I went skiing… so the ladies invited some other non-sam-dave people on the podcast. Henrik and Ben on something called ?“donkeycorns”? … will watch it on the flight home because airplane wifi is actually starting to work (and yes, I 100% will pay more and choo...


SWL Week in Review - Master of Bots

More or Less - GTC & Claws Dave and Jess go on and on about GTC … shocker I didn’t go, but if Jensen wants to stop by the poorhouse and sauna for 3 hours he is more than welcome! Dave and I get into a pretty interesting discussion IMHO on ‘is Openclaw an OS’… what does an OS even mean / what is the...


SWL Week in Review - A Commodity Without Monopoly Power

More or Less — Dark Pools and Commodified Intelligence There is no question that developer demand more tokens… but do consumers? For what really? Is there any real margin in generic martix multiplication or is the market for ‘intelligence’ just the cost of power … and brutal competition in a world ...


SWL Week in Review - Roblox for Adults

More or Less - Capitalism at Work Collapsing Margins to Zero We discuss Stripe / PayPal (the only question is regulatory / do collisions want to be in front of congress for years once administrations change over)… and spend a lot on this big question of what happens when building software goes the ...


SWL Week in Review - Chosen by the Claw.

More or Less - Twitter Was Elon’s Ultimate Vibe Buy & Holy SpaceX The world is moving so fast this big news feels already old… but we break down more Elon world… The ‘vibe buy’ of X (remember when he tried to back out) as a HUGELY positive move for shaping the narrative through the elites & degens ...


SWL Week in Review - half-kelly

More or Less — Have Secret or Own Narrative Jess is in Davos… we are left behind with the riffraff… fun conversation around Clawdbot, Ralph — mercenary AI ‘founders’ … I was personally interested in some of the conversation we got into re: how to support hardware businesses in a world where your 8-...


SWL Week in Review - clawdbot

More Or Less — Clawdbot & the Personal Security Apocalypse Clawdbot is incredible. It’s also the moment you should immediately realize: this is how it ends. Local permissions to your drive, screen, and windows are the cleanest on-ramp imaginable to a locked-down internet, hardened enclaves, an...


SWL Week in Review - Positivity?

More or Less - A Touch Of Optimism? Thanks to all the folks who felt necessary to message back about my downer email last week… all the media people were like ‘yah this sounds right’ and all the investors were like ‘stop being a bummer’ for what that is worth… this weeks MOL / week 1 of 2026 we are...


SWL Week in Review - The Narratives of ’26

So what are the themes of the year that actually matter? The stories we tell ourselves about the world have always mattered a great deal… but we live in a particularly strong moment of narrative power and narrative instability. Fundamentally this is all because of the internet -- a new human superp...


SWL Week in Review - Code Red Realities

More or Less — Code Red Realities We start non-Ai with an ode to Daniel Lurie’s social media game (excellent…) — and then go deep discussing OpenAI ‘code red’ realities… When the leader says ‘hard left’ but then can only shake free 5 engineers, how hard it is to hard pivot a bunch of expensive desi...


SWL Week in Review - AI Business Model Wars

More Or Less — AI Business Model Wars & Marketing Genius of Silicon Valley Thanksgiving week updates form the Surf Shack (instead of Pool House)… Dave really wants OpenAI to be in the steve-jobs style ‘computer’ business, but all the ex-meta people there seem to be talking (and marketing) attentio...


SWL Week in Review - Finger Size

More or Less - Wearables and Finger Size We discuss lots of angles on wearables… rings, earrings, glasses, and more…. Also somehow we have reversed roles and I am the one defending Apple??? Again. Checkins on ettiequte, mini-defense tanks, and more… Hot Takes Meta Etiquette — I just love how thi...


From the Podcast

... it's, like, an interesting counterargument to this whole thing, which is, like, there's random walk... This happened at Facebook. Like, there were so many people at Facebook, right, in the early days, who, like, were very, very junior engineers- And got hilariously uber wealthy in, like, the first three years of their career purely 'cause they literally couldn't sell and it appreciated so quickly, right? Uh, that would've never happened in the public markets because people would've been like, "Oh, I made 10 times my money. I can pay off my mortgage and pay for my mom. Fabulous," right?

— Sam Lessin, More or Less Ep 155

Like, the Anthropic thing is so funny, 'cause, like, that's not a natural design pattern. It's also not based on anything other than speculation, really, right? And, like, I think part of the story there is, like, um... Like, here's a funny thing. There's a bunch of people who are gonna make a ton of mo- money on Anthropic purely because they didn't have the time to sell, right? Like, this happened a little bit with Facebook, but it's definitely happening with these companies where, like, if you had gone to a rational early employee and it had been public, hypothetically, and they went from having $2 million to $20 million, they would've been like, "Fuck yeah, I'm out," right? They'd be thrilled. The fact that it grew so quickly is you have this whole class of people that irrationally should never have been concentrated in that asset, and never would've been had they had the option and it had been public. But because they had no option to sell and it happened so meteorically fast, there's all these random people that are now gonna be worth hundreds of millions of dollars by accident, right? And, like-

— Sam Lessin, More or Less Ep 155

Well, this happened at Facebook. Like, there's so many people on Facebook, right, in the early days, who like were very, very junior engineers and got hilariously uber wealthy in like the first three years of their career purely 'cause they literally couldn't sell and it appreciated so quickly. That would've never happened in the public market.

— Sam Lessin, More or Less Ep 155

Well, and also fact check, Facebook bought WhatsApp for an announced 19, and then it, when it closed it was about 21. So we're, we're in the same ballpark. We're in the same ballpark, right?

— Sam Lessin, More or Less Ep 154

Bye, guys. If you enjoyed this show, please leave us a virtual high five by rating it and reviewing it on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Find more information about each episode in the show notes, and follow us on social media by searching for @moreorless, @davemorin, @lesson, @jlesson, and as for me, I'm @brit. See you guys next time.

— Sam Lessin, More or Less Ep 156

Except for please stay human, because I really think we're entering the, I know we're already in the loneliness epidemic because of social media, but this is entering this new scary, dark place, I think, where people are alone with their agents up at all hours, not having community and real social conversation, and I'm like really actually worried about it.

— Sam Lessin, More or Less Ep 156

Go Spurs go. Bye. If you enjoyed this show, please leave us a virtual high five by rating it and reviewing it on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Find more information about each episode in the show notes, and follow us on social media by searching for @moreorless, @davemorin, @lesson, @jlesson, and as for me, I'm @brit. See you guys next time.

— Sam Lessin, More or Less Ep 152

I like sw- switching roles with you, Dave. It's fun. The counter to all that, and we just talked about Google and the Google Search business. I think the thing that I, with Anthropic in particular, that I just don't know how this plays out, is the beauty of Google and Facebook, especially even Google more than Facebook as the best business models in the history of the world, is they get to turn the dials. Like you need some more money, just add, add another ad. You know what I mean? Like you, you can, you have total marketplace control. The interesting story with Anthropic is, oh, you need to make your quarter? Just like make it spend a few more tokens. You need... You're a little, little bit too much capacity, like a little not enough capacity, eh, tap down the tokens, make them a little more expensive. If they can get away with the dials themselves, it's an unbelievable business because even if for all of my curmudgeonliness, like you'll find ways to tune the dials to make money. The question is, how much of a marketplace is it? Because if they can't turn the dials because it's an open routery situation, oh, they're like cheating me here and I know they're cheating me, so I'm just gonna like use another provider of multiplying matrices, then it's a terrible-

— Sam Lessin, More or Less Ep 149

Yeah. But I... Obviously, there's lots of reasons to not want it off-prem. I'm saying the only reason you're forced off-prem is if the giga brain can do something you can't do by ma- multiplying your own matrices, right? 'Cause it's closed source or whatever it ends up being. So it'll be this interesting global tension, which then leads to my thing, which is I, I... It dawned on me recently that, like... So Jess, you'll know this. Like, the Hyperion thing Facebook's building, the $200 billion spend, is that the up-

— Sam Lessin, More or Less Ep 149

Y- or Instagram became Facebook. It's like Dave Moore, who doesn't use social media, liked this enough that I got the, "A friend of yours who hasn't posted in a long time is active," and it's like, ah, Dave has been brought back to social media.

— Sam Lessin, More or Less Ep 149

Well, also, before Dave gets into it, I just wanna note, you posted on Facebook about this.

— Sam Lessin, More or Less Ep 149

Yeah, I do that. I have it log everything. I also have... Like, every single request I make, I have it log all this data. I actually, hilariously, I briefly was spending $100 a day on a Twitter API by accident because I was having it log everything- ... and I had to, like, be like, "Oh, you don't need to do quite this much." But yeah, I mean, like, and look, the reality is it's kind of wild that Western Digital, Seagate, these stocks are ripping. They're up, like, you know, 1000%, right? Not 1000%, but they're up 100X, 100 to 101X in, like, the last month, right? Because everyone's kind of coming to Jesus that, like, actually this... It's gonna be energy and memory. Energy and memory is where the money is made.

— Sam Lessin, More or Less Ep 146

Yeah, yeah. I get it. I get it. I get it. I just think it's a really... Like, it's kind of like the, the algorithmic social media problem on, like, massive steroids, right? If it's distributed, you can't even stop it, right? And so it's like someone told me this week, I don't know if this is true or not, but it was an interesting fact. I was in a meeting. They were saying that the Chinese are running an $80 billion a year social engineering budget for so- b- against the US right now, right?

— Sam Lessin, More or Less Ep 146

I- i- i- 50X is a big number, but here's the thing. It, it's the same problem recursively, which is how big can companies get, right? When Facebook was trading at 100 billion, that was a big number. People were like, "A trillion-dollar company? That's insane," right? And what's happened is there's a lot of money that flowed into the system, everything rises, blah, blah, blah. The market is not the economy. And so all of a sudden, the 10X case has nothing to do with a thing you're projecting about the business. It's just, like, a bunch of, like, the world changes. And so for me, the question of, like, is there a 50X on any of these things has so much less to do with relative value than just, like, wait, like, how much money gets printed, and, like, a bunch of other factors like that. How big can things get? How big number go up? So then you're like, yeah, like, I guess it can over a certain period. But it's, it's more of a bet on the secular, like, economy than it is a specific company.

— Sam Lessin, More or Less Ep 144

It's like Facebook does 40 billion a quarter in EBITDA. Right? And like now, right? Like, so I'm just like, I just... It's, this is all just, like, narrative-driven. And look, I get it. People need to store their money somewhere, and they need to store it in hope, right? Is the upshot, especially when they don't know what else to put it in, right? You're gonna either put it in gold or hope, and like this is the hope thing at scale, and people need things for hope at scale. So, like, that's fine, but it's like from a fundamental business perspective, none of this makes any financial sense, and it's not going to, right? It's just a question of, like, how that plays out. It could be that because people need to put money in hope, it doesn't actually matter. Like, hope go up and everyone does fine, right? But it's a hell of a narrative to believe. It is quite religion.

— Sam Lessin, More or Less Ep 142

Tweets

I am pretty sure I would rather buy coinbase at $16B vs. twitter at $44B

May 11, 2022 · 2525 likes · link

Twitter opened in 2013 at 41.65 a share - inflation adjusted that is 51.22 today dollars (about)... going private at 54.20 -- that was a hell of a lot of work and time for $2.98

April 27, 2022 · 1092 likes · link

Is @elonmusk's relationship with twitter that different than tesla in his own mind? sure he owns more of tesla (17% vs 9%) but not dramatically. in both cases he comes in non-founder investor, & then leads by making a bunch of product oriented claims on the internet ;)

April 10, 2022 · 1029 likes · link

Facebook now has 3B MAU. There are ~4.5B internet users, 750M are in China, so ~80% of everyone else globally now users FB monthly 🤯

April 30, 2020 · 743 likes · link

Investors who post on twitter open calls for 'i am in {place} who should I meet' or 'i am interested in {theme} who should I talk to' are LAME

March 22, 2022 · 339 likes · link

No, It Isn’t Cool to Have a Punk as Your Twitter Profile… https://t.co/4wu95cFGSN

September 04, 2021 · 306 likes · link

Part of me feels like Elon is just executing an elaborate Kabuki play to sell tesla stock at a huge valuation. first the 'poll' for 10%, now 8b to buy twitter - I don't blame him at all - but clear special challenge of cult leadership is managing selling.

April 29, 2022 · 273 likes · link

The Summer 2022 VC Twitter Meme of “You Should Have 36 Months of Runway” kinda simplistic / misses the point (if not outright manipulative). https://t.co/wFlPTAdlRO

July 07, 2022 · 269 likes · link

With twitter revenue confirmed down 40%... the logical acquirer is SNAP (where before it was the other way around) What a hilarious end to a hilarious company that would be. https://t.co/QfJCaSuopP

January 18, 2023 · 236 likes · link

So Jack Leaves Twitter... Twitter immediately commits to content moderation and Square immediately rebrands as a crypto-style .xyz -- in 2021 this makes 100% sense, i know where i would want to spend time ...

December 01, 2021 · 187 likes · link

At both Bain and Facebook I slept in the office plenty of times (and was hardly the only one, one person i won't name did it at Facebook for months secretly...) -- we def didn't get beds and pillows... https://t.co/g87GDOjiKt

February 28, 2023 · 161 likes · link

It almost feels like VCs & Journalists on twitter have figured out the old reality TV (and WWF) trick of staging fights to mutually drive their personal brands. https://t.co/mW8q6LpzEK

July 03, 2020 · 156 likes · link

authenticity on social media... https://t.co/3ZwpZGJV6a

February 01, 2025 · 151 likes · link

@bradrobertson the difference is that everyone understands social media to be untrustworthy, we need institutions like the NYT to represent a higher standard of trust, because if they are just social media as well, we are in a world of pain as a democracy

November 07, 2023 · 127 likes · link

Lol -- apparently @rajgokal, the co-founder of Solana just got twitter suspended for responding 'directly' to my 'GM' tweet... well that got completely out of hand fast... ;) https://t.co/ZlV4nC03f7

November 08, 2021 · 120 likes · link

... the difference (which he might or might not see) in the case of tesla his pt barnum act actually was pretty valuable to the company, since tesla's job for last decade was to raise enough money thru belief to not die (just like spaceX) - twitter is in a different spot.

April 10, 2022 · 109 likes · link

@bijan @ev The kinda amazing part is that from a market-cap perspective 500MM of FB stock in 2008 is about equal to twitter's current valuation!

May 29, 2020 · 93 likes · link

I will give you this, skimming techmeme -- Elon running twitter 3 days in is at least pretty fun. I really like this return to top-down product instinct first social network decision making of the '00s vs. micro-test-and-learn everything of the '10s. we will see if they deliver!

October 31, 2022 · 83 likes · link

How funny would it be if @elonmusk used this to weed out who to ban / kick off of twitter -- if you voted "yes" you are now deactivated! 100% of remaining people want me! purging dissent only cost me 7-8 million accounts! that is how they would do it in the french revolution https://t.co/w7ep3ca93M

December 19, 2022 · 78 likes · link

On Adam Neumann’s ‘Flow’ & Andreessen’s Enormous Investment: what makes sense and what doesn't... -- In very early 2015, right after I left Facebook I had a very long and entertaining meeting with Adam Neumann. He pitched me coming to .... https://t.co/zpUyyW3CGS https://t.co/Baefy5W08Y

August 16, 2022 · 69 likes · link