Sam Lessin's analysis of social media platforms, network effects, content moderation, and the evolution of social networks.
From the Podcast
I'm with you. I have my own takes on where the leverage and I can deploy on this stuff is. I do think I'm with you ideologically. I do think it's one of the tr- problems of a Twitter or fun podcast with your friends who are all venture capitalists in different places is we can all fervently agree with each other and feel really good about it. Yeah. You guys, this was really fun. I appreciate you all joining. I hope you had fun doing it. Super fun. This was great. Thank you for hosting. So thank you all.
— Sam Lessin, More or Less Ep 162
I think, first of all, it's kind of funny 'cause by historical standards then it was an incredibly meteoric rise. Facebook's valuation grew unbelievably slowly compared to the labs, right? And there were obviously generations. Like, I would argue I was... Peter, you were kinda generation one and a half maybe. I was generation two at Facebook. There's now been generation three and generation four. But there's not 20 generations, right? There was, like, a s- a set of people who worked for 40 years, did great work, and then passed the torch, and that's happened, like, a few times. And actually, the core leadership team at Facebook has been unbelievably stable now for, like, a decade, right? Like, which is a very different dynamic.
— Sam Lessin, More or Less Ep 162
No, that is true. Peter, we used to have meetings for what we should buy, and my pitch was always that the Facebook should buy the DMV.
— Sam Lessin, More or Less Ep 162
Yeah. No, a hundred percent. I mean, I used to... We used to talk about, I mean, like, you talk about the composer and Facebook era, it was a data pump, right? It was an efficient free data pump to bring data online that couldn't exist anywhere else. And the reality is, if you go way back in the Facebook history, the real story was on day zero, internet's scary, so no one wants to post on it. You're never gonna put a real photo on it, da, da, da. Facebook created the trust and security for people to take a bunch of real world data, photos, relationships, messages, et cetera, and bring it online, right, for the first time, and created an enormous amount of value doing that, right? And so now we're in this weird multiverse where it's like the internet has all been scraped to hell, right? Like, good luck, New York Times, with their lawsuit, right? But, like, that has been, like, copied a thousand times and distilled a thousand times. You have personal private digital information, what's in Gmail, what's in da, da, da, where people have some say in theory as opposed to it just all being, like, dumpable effectively. And so that's where we were talking about the trust, things like that. There's then, like, the, the whole class of companies that are out there trying to, in some ways build new data sets, the Handshakes, the Scale AIs, where you just pay a ton of money and you turn financial capital in some form into, like, unique data. And then there's all the offline stuff. And so I guess the question for me is, like, assuming that multiplying big numbers is a commodity and will be, right? Like, is the story you just, like, really... You go back to day one, which is, like, if your data isn't unique, you're not gonna be valuable long term.
— Sam Lessin, More or Less Ep 162
Hello, and welcome to a ridiculous episode of More or Less, where my co-hosts, Dave Morin, Brit Morin, and Jessica did the terrible, terrible judgment error of letting me host without them. They're all actually on vacation, and I am actually also on vacation but pretending like I'm not on vacation. So I'm thrilled to be here. We have assembled a world-class community here. I think this group represents every flavor and every area of venture capital investing known to man, as well as, like, every product experience you could imagine. So I'm very, very excited to have a great group here to run through. First, we'll start with, we have Peter Dang here. Um, Peter actually has a distinction. Peter's the one who brought me into Facebook in a lot of ways. He was running profiles right before I was, and so when I showed up on day one, he said, "Great, someone else can run this," and taught me everything I needed to know, and then was very happy to peace off into his next project, which ended up being Instagram and then Uber and then Airtable and then big role running product at OpenAI and now is a dirty venture capitalist like the rest of us. So Peter, welcome. Uh, it's good to have you.
— Sam Lessin, More or Less Ep 162
Blah, blah, blah. It's silly, but the point is that, like, this is just, like, the opposite of it, which if you're Elon, you're gonna price to perfection 'cause you can. You're gonna, like, get the headline number, the trillion number you wanted. You get a bunch of money for the company, I guess, or the, at a high price, and then who cares what the stock trades within reason? It's fine. He got everything he wanted. He bailed out his xAI people. He bailed out his Twitter people. He bailed everyone out, right? So Elon gets to be the guy who makes everyone money. And if you're a SpaceX shareholder, you're like, "Whatever." You kinda got robbed on a few things, but number big.
— Sam Lessin, More or Less Ep 161
Look, I think, honestly, I'm very pro... I mean, as a user, I've consistently used X since 2007, although admittedly when I was at Facebook, I didn't engage that much for a few years. But it's always been great. Um, I think Nikita's been doing a great job, and I think it's better now than it was before. I think the conversation's stronger there than it ever has been. It's also really funny. I mean, I also use Threads. I use Threads out of loyalty, and I will say that it's pretty funny.
— Sam Lessin, More or Less Ep 160
... it's, like, an interesting counterargument to this whole thing, which is, like, there's random walk... This happened at Facebook. Like, there were so many people at Facebook, right, in the early days, who, like, were very, very junior engineers- And got hilariously uber wealthy in, like, the first three years of their career purely 'cause they literally couldn't sell and it appreciated so quickly, right? Uh, that would've never happened in the public markets because people would've been like, "Oh, I made 10 times my money. I can pay off my mortgage and pay for my mom. Fabulous," right?
— Sam Lessin, More or Less Ep 155
Like, the Anthropic thing is so funny, 'cause, like, that's not a natural design pattern. It's also not based on anything other than speculation, really, right? And, like, I think part of the story there is, like, um... Like, here's a funny thing. There's a bunch of people who are gonna make a ton of mo- money on Anthropic purely because they didn't have the time to sell, right? Like, this happened a little bit with Facebook, but it's definitely happening with these companies where, like, if you had gone to a rational early employee and it had been public, hypothetically, and they went from having $2 million to $20 million, they would've been like, "Fuck yeah, I'm out," right? They'd be thrilled. The fact that it grew so quickly is you have this whole class of people that irrationally should never have been concentrated in that asset, and never would've been had they had the option and it had been public. But because they had no option to sell and it happened so meteorically fast, there's all these random people that are now gonna be worth hundreds of millions of dollars by accident, right? And, like-
— Sam Lessin, More or Less Ep 155
Well, this happened at Facebook. Like, there's so many people on Facebook, right, in the early days, who like were very, very junior engineers and got hilariously uber wealthy in like the first three years of their career purely 'cause they literally couldn't sell and it appreciated so quickly. That would've never happened in the public market.
— Sam Lessin, More or Less Ep 155
Well, and also fact check, Facebook bought WhatsApp for an announced 19, and then it, when it closed it was about 21. So we're, we're in the same ballpark. We're in the same ballpark, right?
— Sam Lessin, More or Less Ep 154
Bye, guys. If you enjoyed this show, please leave us a virtual high five by rating it and reviewing it on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Find more information about each episode in the show notes, and follow us on social media by searching for @moreorless, @davemorin, @lesson, @jlesson, and as for me, I'm @brit. See you guys next time.
— Sam Lessin, More or Less Ep 156
Except for please stay human, because I really think we're entering the, I know we're already in the loneliness epidemic because of social media, but this is entering this new scary, dark place, I think, where people are alone with their agents up at all hours, not having community and real social conversation, and I'm like really actually worried about it.
— Sam Lessin, More or Less Ep 156
Go Spurs go. Bye. If you enjoyed this show, please leave us a virtual high five by rating it and reviewing it on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Find more information about each episode in the show notes, and follow us on social media by searching for @moreorless, @davemorin, @lesson, @jlesson, and as for me, I'm @brit. See you guys next time.
— Sam Lessin, More or Less Ep 152
I like sw- switching roles with you, Dave. It's fun. The counter to all that, and we just talked about Google and the Google Search business. I think the thing that I, with Anthropic in particular, that I just don't know how this plays out, is the beauty of Google and Facebook, especially even Google more than Facebook as the best business models in the history of the world, is they get to turn the dials. Like you need some more money, just add, add another ad. You know what I mean? Like you, you can, you have total marketplace control. The interesting story with Anthropic is, oh, you need to make your quarter? Just like make it spend a few more tokens. You need... You're a little, little bit too much capacity, like a little not enough capacity, eh, tap down the tokens, make them a little more expensive. If they can get away with the dials themselves, it's an unbelievable business because even if for all of my curmudgeonliness, like you'll find ways to tune the dials to make money. The question is, how much of a marketplace is it? Because if they can't turn the dials because it's an open routery situation, oh, they're like cheating me here and I know they're cheating me, so I'm just gonna like use another provider of multiplying matrices, then it's a terrible-
— Sam Lessin, More or Less Ep 149
Tweets
I am pretty sure I would rather buy coinbase at $16B vs. twitter at $44B
May 11, 2022
· 2525 likes
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Twitter opened in 2013 at 41.65 a share - inflation adjusted that is 51.22 today dollars (about)... going private at 54.20 -- that was a hell of a lot of work and time for $2.98
April 27, 2022
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Is @elonmusk's relationship with twitter that different than tesla in his own mind? sure he owns more of tesla (17% vs 9%) but not dramatically. in both cases he comes in non-founder investor, & then leads by making a bunch of product oriented claims on the internet ;)
April 10, 2022
· 1029 likes
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Facebook now has 3B MAU. There are ~4.5B internet users, 750M are in China, so ~80% of everyone else globally now users FB monthly 🤯
April 30, 2020
· 743 likes
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Investors who post on twitter open calls for 'i am in {place} who should I meet' or 'i am interested in {theme} who should I talk to' are LAME
March 22, 2022
· 339 likes
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No, It Isn’t Cool to Have a Punk as Your Twitter Profile… https://t.co/4wu95cFGSN
September 04, 2021
· 306 likes
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Part of me feels like Elon is just executing an elaborate Kabuki play to sell tesla stock at a huge valuation. first the 'poll' for 10%, now 8b to buy twitter - I don't blame him at all - but clear special challenge of cult leadership is managing selling.
April 29, 2022
· 273 likes
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The Summer 2022 VC Twitter Meme of “You Should Have 36 Months of Runway” kinda simplistic / misses the point (if not outright manipulative). https://t.co/wFlPTAdlRO
July 07, 2022
· 269 likes
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With twitter revenue confirmed down 40%... the logical acquirer is SNAP (where before it was the other way around) What a hilarious end to a hilarious company that would be. https://t.co/QfJCaSuopP
January 18, 2023
· 236 likes
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So Jack Leaves Twitter... Twitter immediately commits to content moderation and Square immediately rebrands as a crypto-style .xyz -- in 2021 this makes 100% sense, i know where i would want to spend time ...
December 01, 2021
· 187 likes
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At both Bain and Facebook I slept in the office plenty of times (and was hardly the only one, one person i won't name did it at Facebook for months secretly...) -- we def didn't get beds and pillows... https://t.co/g87GDOjiKt
February 28, 2023
· 161 likes
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It almost feels like VCs & Journalists on twitter have figured out the old reality TV (and WWF) trick of staging fights to mutually drive their personal brands. https://t.co/mW8q6LpzEK
July 03, 2020
· 156 likes
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authenticity on social media... https://t.co/3ZwpZGJV6a
February 01, 2025
· 151 likes
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@bradrobertson the difference is that everyone understands social media to be untrustworthy, we need institutions like the NYT to represent a higher standard of trust, because if they are just social media as well, we are in a world of pain as a democracy
November 07, 2023
· 127 likes
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Lol -- apparently @rajgokal, the co-founder of Solana just got twitter suspended for responding 'directly' to my 'GM' tweet... well that got completely out of hand fast... ;) https://t.co/ZlV4nC03f7
November 08, 2021
· 120 likes
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... the difference (which he might or might not see) in the case of tesla his pt barnum act actually was pretty valuable to the company, since tesla's job for last decade was to raise enough money thru belief to not die (just like spaceX) - twitter is in a different spot.
April 10, 2022
· 109 likes
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@bijan @ev The kinda amazing part is that from a market-cap perspective 500MM of FB stock in 2008 is about equal to twitter's current valuation!
May 29, 2020
· 93 likes
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I will give you this, skimming techmeme -- Elon running twitter 3 days in is at least pretty fun. I really like this return to top-down product instinct first social network decision making of the '00s vs. micro-test-and-learn everything of the '10s. we will see if they deliver!
October 31, 2022
· 83 likes
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How funny would it be if @elonmusk used this to weed out who to ban / kick off of twitter -- if you voted "yes" you are now deactivated! 100% of remaining people want me! purging dissent only cost me 7-8 million accounts! that is how they would do it in the french revolution https://t.co/w7ep3ca93M
December 19, 2022
· 78 likes
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On Adam Neumann’s ‘Flow’ & Andreessen’s Enormous Investment: what makes sense and what doesn't... -- In very early 2015, right after I left Facebook I had a very long and entertaining meeting with Adam Neumann. He pitched me coming to .... https://t.co/zpUyyW3CGS https://t.co/Baefy5W08Y
August 16, 2022
· 69 likes
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